What’s the Value in a Brand Name? (by Erica Swallow)
What’s the Value in a Brand Name? (by Erica Swallow) Hμερομηνία: 20/05/2013-20/05/2013 Companies invest a lot of resources, including time, talent and capital, in an effort to procure a positive status in the minds of potential customers. But how much value do companies really derive from cultivating brand names? According to Aswath Damodaran, professor of finance…